Alejandra Ponce

I’m an entry-level graphic designer based in the greater Chicagoland area.

I graduated from Aurora University in 2025 with a degree in Graphic Design.

I have experience with Figma, Canva, Procreate, and Adobe Creative Suite programs.

Capstone Soap Project: Scented Secrets

This was a fun project to explore my creativity by developing an interesting soap brand and to escape my other coursework at the time.

I made three versions of battling scents: cinnamon vs. wet dog, floral vs. stinkbug, and ocean breeze vs. rotting fish. The idea was for the soap to be encased in scent-proof packaging so as not to give away the surprise preemptively.

This project was done with Procreate and Figma.

April 2025.

Capstone Identity Logo Project: Fruit Bouquets

This was a challenging project to take a brand that was already out there with a significant following and renovate it. My concluding statement on the assignment was this:

FruitBouquets.com® has grown from a bold idea into a beloved brand that brings joy to celebrations big and small. With a commitment to creativity, quality, and heartfelt gifting, it continues to transform fresh fruit into extraordinary arrangements that make life’s special moments even sweeter.

I felt it important to also include some pages from my redesign's brand guideline's booklet to showcase how I organized my thought process.

This project was done with Procreate, Figma, and InDesign.

April 2025.